Drive online sales with better product data
Websites are big business for retailers. A good site can be profitable and with so many people shopping online now, it’s a crucial extra revenue stream.
A great-looking website is all well and good, but if it doesn’t serve the customer well, it can involve a lot of effort for very little reward. Customers need to be able to find what they’re looking for fast.
When they do, they need relevant, useful item information that will help them make that all-important buying decision. Providing shoppers with detailed product descriptions avoids the prospect of ending up with a stack of returned goods. Besides, if shoppers can’t find information about a product they’re looking for, they’ll probably leave your site to find it elsewhere.
Getting product information on your website has always been a job that takes up considerable amounts of your working day. Researching sizes, specifications and images, then typing up descriptions for individual items is labour intensive.
With it being such a big task, some retailers employ staff whose purpose it is to maintain the website. Quite often, however, it’s a job that doesn’t get done because there simply isn’t time. In essence, time spent looking up item details means you and/or your staff are distracted from doing other jobs that enable your business to grow.
But Cloud POS Supplier Integration changes all this. It feeds your website with all the product information needed without you breaking a sweat. When you book your stock in, Cloud POS automatically updates your website with detailed product descriptions, sizes, images and even tech specs.
It’s a simple, but clever piece of technology that takes all the effort and time out of manually entering product data on your ecommerce site. So with products online straight away, you can make the most of selling at full margin for longer. And, because it’s fully optimised, your stock can be found when shoppers ‘Google’ them.
The end result? You spend less time maintaining your website and create more opportunities to sell online. For more information about Cloud POS Supplier Integration, get in touch with our team.