Scottish brand Endura, have a strong relationship with cycling apparel. Not just clothing but protection, not just for one group of riders but for all Tribes. Their unique designs and exceptional tech across MTB, Road and Urban helmets ensure all rider tribes are protected, in style, no matter what their wheel size, tyre tread or choice of terrain.
They have not stopped and rested on their laurels either. Endura has looked at what effect they have on the environment and decided they could do more to reduce the environmental effect they have. As a result, they launched the ‘One Million Trees’ initiative. As a company, they want to be CO2 negative by 2024. Endura has planted over 1.3 million trees already in under two years. A staggeringly impressive feat. By deciding to eliminate their carbon footprint they are setting a standard for others to follow. But they are not content with that, using recycled fabrics in their latest collection of MTB jerseys follows on from over a third of their road jerseys already using them.
New from Endura for this year, they have ventured into the world of footwear. They have introduced the MT500 Burner and Hummvee shoes.
Without further ado, let us introduce you to the different tribes and what Endura has to offer riders, no matter where your tread takes you.
MTB – MT500
Since the brand was born, Endura’s flagship MT500 collection has pushed the boundaries of function, endurance and durability setting new standards in MTB apparel. Engineering apparel, helmets and protection for the Athertons and Hazzard Racing as well as a selection of talented enduro riders, the range has never been stronger or tougher. Award-winning no-nonsense kit for the committed mountain warrior based on endurance and durability.
Endura has taken on-board rider feedback and produced their MT500 Freezing Point range, best suited for deep winter riding.
Designed for adventurers who ride all year round, especially in the depths of winter.
MTB – SINGLETRACK
Born from the long and often isolated trails of Endura’s homeland, the SingleTrack collection is built for those that ride up, down and along every trail they find. Feature-rich products throughout the collection satisfy every type of trail rider and a seasonal injection of colour keeps things fresh.
Performance wicking jerseys with a relaxed fit with sleeve options to suit. Singletrack shorts and trousers are made with bulletproof nylon fabrics, stretch panels and reinforced seams. They are trail-friendly and will deal with the rough stuff.
MTB – HUMMVEE
Respect is earned. Trust is forged. Reputation is hard-won. The Hummvee Short has been the last word in durability for almost two decades since Endura sat down with a group of straight-talking London cycle couriers and designed what they needed… the range was immediately embraced by mountain bikers too. Because icons can be rugged as well as beautiful.
As ‘baggy’ pioneers in the 90s, Endura conceived this best-selling multi-pocketed cargo short that served as a trusted workhorse to riders on both the trail and in the city. A versatile favourite, it comes complete with Clickfast™ Liner and a belt to ensure a perfect fit each time. Much copied but never bettered, Hummvee is the last word in riding cargo baggies for the no-nonsense rider. Check out the brand-new Camo Print.
Technical and durable.
GRAVEL RIDING – GV500
With over 25 years of heritage engineering game-changing cycling kit for on and off-road, few brands are better placed to deliver a no-nonsense Gravel collection. The Endura GV500 range deploys their favourite tricks, materials and technologies from both tribes, to create adventure specific garments that are ready to tackle every surface. With input and wear testing by world-class adventure cyclists including James Hayden and the Adventure Syndicate, they are confident it is optimised for an evening gravel blast to a trans-continental crossing and everything in-between.
All GV500 products are carefully designed to work as a system, providing ample storage for epic day-long to multi-day adventures whilst retaining a bulk-free, streamlined fit. A focus on packability, simplicity and ease of use in the new winter items adds a new level to the collection.
If you like to vary your adventures, the GV500 range offers protection from the cold and the rain. Do not let the elements limit your riding.
Experienced roadie or ambitious newcomer, you will find the kit you need to elevate on-bike comfort and performance in the Endura road collections. A wide range of bib shorts and mitts provide contact point padding, and jerseys offer a range of styles and colours while a variety of jackets, gilets and other accessories deliver element protection whatever the climate. The substance of the advantage… to step up your ride.
At Endura, they pride themselves on engineering the substance of advantage. Products that have been thoughtfully developed with the learnings from years on the World Tour circuit, world records and a rack of game-changing innovation …. to help you progress your ride. With over 25 years of experience in manufacturing no-nonsense, game-changing kits for the hard-core roadie at their factory in Scotland, you will be getting the best.
The Pro SL Collection has been developed for professional riders but is available for those who are passionate about the sport. You know you will be getting the best.
Outfitting your ride can be a gamble at times, but when you Pick ‘n’ Mix the new FS260-Pro you are sure not to lose. They have added more colour options to their best-selling jerseys and bib shorts to up the coordination in your road or gravel outfits this spring. The FS260-Pro range is a perennial favourite with experienced roadies and ambitious newcomers alike. FS260-Pro stays true to its ethos of providing a functional, no-nonsense riding kit; combining performance, comfort, and sharp styling throughout.
Women’s Endura Collection
She rides off-road
At Endura, they are committed to providing female road riders with levels of performance, fit and comfort matching those of their male counterparts. Endura has kitted out World Tour race teams, assisted Vittoria Bussi to an Hour Record victory using their aero speed suits and provided Jenny Graham apparel that kept her protected and comfortable on her record-breaking ride around the world. The substance of the advantage… to step up your ride.
Because she will not compromise on performance. Endura’s women’s MT500, SingleTrack and Hummvee products embody the same ethos as the men’s; born in Scotland, built tough and more than capable of tackling any off-road challenge. Working with the most decorated female downhiller of all time, Rachel Atherton, and supporting several up-and-coming young female riders Endura’s credentials in women’s MTB speak for themselves.
Never complacent even with proven success, Endura has started with a clean canvas when designing the Women’s Pro SL Bibshorts. The result is an updated and significantly improved DropSeat™ design that facilitates quick and easy comfort breaks without the need to strip off jerseys and jackets. The new bib construction combines wide elastic crossover back straps and a supportive high wicking front mesh panel. This design securely holds the shorts in place when riding and allows them to be easily pulled down when nature calls without the need for a zip.
Summer ‘22 marks a significant milestone for Endura helmets, already one of the brand’s fastest-growing categories. The comprehensive range moves up to the next level with key styles re-invented and MIPS technology introduced across a variety of price points.
Endura boasts unique designs and exceptional tech across MTB, Road and Urban helmets ensuring all rider tribes are protected, in style, no matter what their wheel size, tyre tread or choice of terrain.
The small but perfectly formed Endura eyewear collection offers the protection and clarity you need in all weather, on or off-road. Recent introductions offer a wider variety of lens and frame options, all with cycle-specific Light.
Protection – it is in their DNA. An expanded lineup of protectors ensures every type of mountain biker is catered for. Working with the best downhill athletes to develop their products including the Athertons, Hazzard Racing and the Lupato Brothers. The SingleTrack Lite protectors offer lightweight, flexible protection modern trail riders desire while the Hard Shell and Lite MT500 knee protectors provide options of fully certified peace of mind, in rugged, durable fabrics.
Knee pads now all come in 3 sizes, catering for a wider size range of riders and a blast of colour in the SingleTrack range makes a real impact.