At J’s Cycles our mission is to provide and promote quality, innovative and inspiring cycling products through honest and reliable service, allowing people to improve fitness, have fun and expand their world on two wheels.

We have taken the plunge: changing our brand, image & re-focusing the business. 

Founded as J’s Cycle Shack in 2014 from a small store with 4 bikes for sale, a few accessories and a workshop, with the loyalty and support of you, our customers we have developed into a multi store & online bike retailer selling and servicing 100’s of bikes a month. In these ever changing times we, with the same great team, are rebranding to become the new, improved J’s cycles. 

We are proud of our strong road cycling heritage having key members of the team including multi olympian John Tanner and British best all round legend Kevin Dawson, along with our passion for off road and electric bikes with Ash, Scott and Jordan who eat, sleep and breathe the mountain bike scene; riding and testing new kit week in week out. We also support countless commuter cyclists both electric and conventional pedal bike and now are developing electric cargo bike solutions for businesses and individuals to use; this has inspired our tagline – No matter what you ride. 

As part of our re brand, as a team we are focused on these three pillars;

  • Performance & Innovation : To supply and products that help our customers perform better, whether that’s through innovative materials, ergonomic design and/or working together with partners who create and develop new and better products.
  • Integrity: Provide high-quality products and services, delivering on time, and providing exceptional customer service. willingness to evolve and improve based on customer feedback alongside building our community, with a focus on fostering a sense of belonging among our customers and creating a culture of cycling enthusiasts who share our passion for the sport.
  • Sustainability & Accessibility:  prioritising and highlighting sustainability in product design and manufacturing processes from our partners, Emphasising sustainability to consumers who are environmentally conscious and looking to make more responsible purchasing decisions along with prioritising  accessibility, focusing on making cycling more accessible to a wider range of people, including beginners, all genders and people with disabilities 

In the near and not so distant future we have various amounts of exciting news and developments across all areas of our business and hope to welcome customers; new and old to join us in celebrating and supporting this. 

The first news we have to share is the increased support and involvement with the ACSF charity. In partnership with this great cause we are recycling unwanted bicycles & supplying accessories including helmets and lights for people in need. Alongside opening up cycling and mobility across the district of West Yorkshire. 

Any feedback and comments on our new branding are welcome.

Thank you for joining us on the ride!

Write A Comment